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Myth: E-Commerce is simply
a matter of putting up a storefront website site and the customers
will come.
Reality: Many companies are
shocked at the effort that must go into the creation of a successful
online storefront website.
Question: Just what kind of
effort are we talking about here?
Answer: It is not easy to create
an E-Commerce website but done properly the rewards are incalculable!
Just some of the issues that must be addressed are:
- Web site development
- Merchant account set-up
- E-Commerce application development
- Hosting set-up
- Domain name search & acquisition
- Customer service planning & programs
- Accounting & financial planning
- Privacy policies
- Security issues
- Business planning and modeling
With storefront E-Commerce website design, CCS Webmarketing uses
the same principles of found
and marketable
as we use with Institutional website design. A site that has no
visitors because it cant be found does nothing for you. Likewise,
a site that can be found but is not marketable also does nothing
for you. However, when your site can be easily found on the web
and can market your services or products to visitors, the rewards
are tremendous.
The concept of branding
as it applies to E-Commerce websites means ensuring that the image
of your company which flows throughout your storefront E-Commerce
website is consistent with the image throughout your Institutional
website. For this reason we build your storefront E-Commerce website
to be surrounded by your Institutional website. This is also critical
to ensuring that your dynamic storefront site is found by Internet
search engines.
Yes, it does take a great deal more work than you might imagine
to build and market a successful E-Commerce website but at CCS Webmarketing
we will walk you through the steps necessary to assure your marketing
success.
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