|
Branding
The consistent presentation of your company image within all that
your company does, how it acts, and it’s collateral material
(brochures, business cards, products, people, office, website, etc.),
in a manner so as to be easily understood and instantly recognized
by the target audience you intend to reach.
Browser
Any program such as: Internet Explorer, Mosaic, Netscape,
lynx, that is used to view material prepared for the World
Wide Web. Browsers are able to interpret URLs
and HTML markup and also understand Internet
protocols such as HTTP, FTP, and Gopher.
CD
An optical storage medium for music or data, it was developed primarily
for audio use by Sony in 1982.
Database
An internet information storage and retrieval
system for use on the web.
Domain Name
A symbolic name for a computer that can be translated by a name
server into a formal numeric Internet address
(IP address) for that computer. Domain names allow
users to reference and access Internet sites without having to know
the numerical address.
Downtime
Downtime is an expression used to describe the period of time when
a network, computer, Internet connection or service is unavailable
or off line.
DVD
Digital Video Disk / Digital Versatile Disc / DVD-ROM - A high-density
CD format used to store music, films, or software.
Dynamic Content
Content, copy or information, on a website
or web page that changes often, usually daily
or upon reloads or returns to a page by a visitor. This content
is structured on the basis of user input such as a keyword
search wherein the results of keyword searches by search
engines are ‘dynamic’ pages based on the words typed
into a form on a previous page.
E-Commerce
The method by which business transactions are conducted over the
Internet.
Found
Your website is ‘found’ when web users
search for and visit your site via a search engine.
The myth is that search engines will automatically seek out your
website. The truth is that many complex components must be integrated
within your site for search engines to find your specific website
among the thousands on the web.
FTP
File Transfer Protocol, an Internet client-server
protocol for transferring files between computers.
Graphics
A picture or still image generated on a computer. There are two
basic types of computer-generated graphics: object-oriented graphics
(vector graphics) and bitmapped graphics (raster graphics).
Hits
In database searches, the number of documents
that resulted from the search; for servers,
the number of document requests received by a server.
Home Page
The introductory page for a World Wide Web site.
A home page usually provides an introduction to the site, along
with hypertext links to local resources.
HTML
HyperText Markup Language, a markup language defined by an SGML
Document Type Definition (DTD). To a web designer, HTML is simply
a collection of tags, words and script hidden from view that make
up a website.
Hypertext Link
HyperText Markup Language, a markup language defined by an SGML
Document Type Definition (DTD). To a web designer, HTML is simply
a collection of tags, words and script hidden from view that make
up a website.
Images
See: "Graphics"
Internet
Originally designed by the U.S. Department of Defense so that a
communication signal could withstand nuclear conflagration and serve
military institutions worldwide, the Internet was first known as
the ARPANet. It is an international system of linked computer networks
that facilitates data transfer and communication services, such
as remote login, file transfer (FTP), electronic
mail (e-mail), newsgroups, and the World Wide Web.
Internet Service Provider (ISP)
A company from whom users purchase Internet
connectivity. This could either be a dedicated connection (a telephone
connection that always stays open) or a dial-up connection (a telephone
connection that must be dialed to open). Commonly, users utilize
software such as PPP or SLIP to allow Internet connectivity across
the line.
IP Address
The numerical Internet protocol address
of a computer or server on the Internet. Every
computer or server on the Internet has a unique numerical address.
Keyword
A word used by a search engine in its search
for relevant web pages.
Load
Load, in Internet terms, is when a web
page is brought into a browser, essentially
‘downloading’ the page from the server
it is hosted on. The term ‘load’ can also mean to install
or open software on a computer.
Marketable
Your website is ‘marketable’ when visitors to your site
understand the message and take action (buy, e-mail or call, etc.).
Your site should tell a story that induces visitors to take action
based on understanding the message of your website.
Meta Tag
Meta Tags are background html page script headers.
Typically, they control the action of Internet Explorer,
Mosaic, Netscape, and lynx, and may be used to
refine the information provided by the actual headers.
Multimedia
Documents that contain text, sound, graphics
and video elements that can be displayed to the user.
Redundancy
The duplication of resources and hardware on a server
used to back up files and maintain service in the event of a failure
or ‘crash’ of the primary server system.
Search Engine
A program that searches World Wide Web documents
for specific keywords and returns a list
of the documents containing the keywords. Although search engines
are really a general class of programs, the term is often used to
describe systems like Google and Hotbot that enable
users to search for documents on the World Wide Web and USENET newsgroups.
Typically, a search engine works by sending out a spider
to fetch as many documents as possible. Another program, called
an indexer, then reads these documents and creates an index based
on the words contained in each document. Each search engine uses
a proprietary algorithm to create its indices such that, ideally,
only meaningful results are returned for each query.
Server
A server is the main, host computer on a network. It houses information
and responds to requests for information (for example, it houses
websites and executes their links to other websites). The term ‘server’
also refers to the software that makes the act of ‘serving
information’ possible. A server may be dedicated (where its
sole purpose is to be the server) or non-dedicated (where in addition
to being the server, it can be used for basic computing purposes).
Spider
A program that automatically fetches web pages and feeds them to
search engines. It is so named because ‘crawls’
over the web and is also known as a WebCrawler.
Storefront
A virtual Internet location in which to
display and sell products.
Streaming Video
Streaming Video is live flow of digital information (a media clip,
movie, video, audio) via an Internet data transfer technique, over
a network, so that it begins playing back as quickly as possible.
Streaming Video allows users to see video and hear audio files without
lengthy download times.
URL
Uniform Resource Locator, the scheme used to address Internet resources
on the World Wide Web. A URL specifies the protocol,
domain name/IP address,
port number, path, and resource details needed to access a resource
from a particular machine. Partial URLs are associated schemes that
specify a location relative to the location of a document or resource
containing the URL reference.
Web
See: "World Wide Web"
Website
A virtual Internet location displaying a visual web presence of
a company or individual.
Website Hosting
Website Hosting is the providing of space within the structure of
the Internet for placement of files which constitute an Internet
website.
Website Management
Website Management is the upkeep and updating service for Internet
sites on a periodic basis. Website Management generally includes
the hosting of the site.
World Wide Web
World Wide Web is a collection of text and/or graphic pages on the
Internet with which a computer can interact or that a computer can
read or view. It is necessary to have an Internet
connection, a computer, a browser, and a
few specialized programs in order to access and view this online
information. Not all Internet servers are
part of the World Wide Web, but the Web requires the Internet as
its transport mechanism.
|
Glossary
of Terms
don@parkerweb.com